Raised between New York City, Western Mass and the Bay Area, Joaquin has worked alongside Oscar, Emmy & Grammy winning Producers and Talent. From Ass Producer to Producer, Joaquin’s experience in the film, television and advertising industries drives Gr8Reels' continued growth.

After corporate video work with Oracle, Compaq and Cisco Systems, Joaquin went on to Associate Produce PBS docs including “Paul Robeson: Here I Stand” of the Emmy Award winning American Masters Series, the “Livelyhood” Series and "Test of Courage" before going on to Produce Film, Television, Commercial, Theater and Web content.

As a visual storyteller, Joaquin works with each client from concept to creation, using the Power of STORY to make the most personal and inspiring impact on their audience.

Away from set, Joaquin can usually be found writing, scouting locations by air, land and sea, enjoying the sunrise and exploring the wonders of New York City on his Fixie.