Joy E. Reed is the creative force behind Oh, MY! Productions. Established in 2005, Oh, MY's original films have met with success both domestically and abroad. Oh, MY has been involved in the production of documentaries that have premiered at Sundance and Tribeca, have received theatrical distribution, and are viewable on Netflix and Amazon.

Joy is drawn to character driven documentaries in which, by showing the day to day experiences of people that might otherwise be “othered,” through skillful storytelling, connections may be drawn and relatability with a wider world can be achieved. Their feature directorial debut, LITTLE MISS WESTIE, premiered at DocNYC 2018 and won Best Documentary Juried award, Outshine Miami 2019.