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Sony adds yet another high-performance full-frame mirrorless camera to its Alpha series with the new Sony a7R IV. This is the fourth edition of the a7R, which now comes with an updated 61MP Exmor R BSI
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WEEK/WKND RATESEquipment Replacement Value: $3,500
Sony adds yet another high-performance full-frame mirrorless camera to its Alpha series with the new Sony a7R IV. This is the fourth edition of the a7R, which now comes with an updated 61MP Exmor R BSI CMOS sensor and BIONZ X image processor to render crisp and smooth images. It also includes the new UXGA (Ultra-XGA) OLED Tru-Finder, which has 5.76 million dots for enhancing details, brightness, and contrast. It also has a 15-stop dynamic range for rendering smooth and tonal gradations that improve the color quality of your images. The a7R IV has a native sensitivity range of ISO 100-32000, allowing you to work under various lighting conditions. Its updated Fast Hybrid AF system has a combination of 567 phase-detection points for quick and reliable autofocus tracking. The a7R IV is also capable of recording UHD 4K30 video while utilizing its various AF technologies, making it a big boon for filmmakers. Shoot comfortably and render exceptional image and video quality with the new Sony a7R IV.