The Sony EX1 records onto memory-based SxS ExpressCard media. Designed from the ground up to exploit the ultimate high performance of SxS PRO memory cards, the PMW-EX1 combines a state-of-the-art, non-linear XDCAM workflow with simply the best HD quality yet seen in a compact camcorder. It is also the first handheld camcorder to carry the legendary CineAlta 24P brand with multiple frame rate recording capability such as 59.94i, 50i, and native 23.98P, as well as being 1080i/720P switchable.

Product Highlights

3 1/2"-type CMOS Sensors
1080p, 720p, 1080i
Native 23.98p
Full HD 1920 x 1080
Wide Angle 14x Fujinon Lens
1.23MP Viewfinder
Records to SxS Cards
DVCAM SD Mode
Cache Recording
HDMI Output

The Nike "Lace Up Your Feet" ad was shot on the Sony EX1:
https://www.youtube.com/watch?v=K1KC6yEXqRE