DropKey Founder and CEO Rockwell Scharer invented the DropKey® Studio in a Bag®, a Consumer-friendly Chroma key background replacement app with video file storage and post production assembly in the cloud; Scharer won the Edison Award for Best Digital Product Innovation (2019) for this state of the art inflatable green screen tech on smartphones. Rockwell Scharer solved a difficult physics problem in lighting to invent a pop-up, inflatable studio with bright lights and portability to make push-button perfect, live background replacement on smart devices with no post-production. 100% of professional content creators use Chroma key background replacement, and when you put that ability on 2 billion smart devices and a 6-year-old can do it, you have a revolution. Scharer created an Eco-System by creating the Mobile Content Capture marketplace, including MediaBook.tv, a store for users to buy and sell video clips curated for green screen background loops. Kids and pros can purchase the DropKey Studio in a Bag paired with the DropKey app and can have the Daily Show set in their second bedroom for $599.