This is complete DoP kit by K-Flect is part of the Cine Reflect Lighting System (CRLS). It includes 2 Large (20"x20") Reflectors, 6 Medium (12"x12") Reflctors, and 17 Small (8"x4") Reflectors. It also includes unique magnetic grip equipment to attach to standard light stands. See full details on what is inside the kit here:
https://vimeo.com/117936532

CRLS is a very unique way of lighting developed by legendary DP Christian Berger. Whether for indie feature films or simple interview setups, this lighting technique utilizes reflected light to give a unique, natural and beautiful look to your lighting.

You can read more about the lighting style and see examples at the following links:
https://www.premiumbeat.com/blog/cinematography-tip-use-mirrors-to-light-your-scene/
http://www.t-rofilms.com/kflect-dop-extendid-kit-and-how-it-changed-how-i-light/
http://www.christianberger.at/crls/
https://www.kflect.com/home-en

(Please note: Grip equipment/accessories listed on the picture is included, but other lights and light stands are not included)